31 Days to Become a Better Man: Level Up in All Areas of Your Life! (Book)
Aug. 27, 2024

Balancing Business and Family: Eric Schechter’s Blueprint for a Fulfilling Life

Unleash Your Potential with Eric Schechter: A Journey of Performance, Integrity, and Growth

I’m thrilled to share some incredible insights from our latest episode featuring the remarkable Eric Schechter, founder of GiddyUp. This episode is packed with wisdom, challenges, and inspiration that you won’t want to miss. Here’s a sneak peek into what we discussed:


Key Takeaways from Eric Schechter’s Journey

  1. Revolutionizing Marketing:
    • Performance-Based Model: Eric’s company, GiddyUp, only gets paid for the sales they generate. This aligns their incentives with the brands they work with, ensuring mutual success.
    • $1.5 Billion in Sales: GiddyUp’s impressive growth is a testament to the effectiveness of their unique marketing approach.
  2. Overcoming Traditional Marketing Challenges:
    • Misaligned Incentives: Eric highlights the pitfalls of traditional advertising models where agencies focus on increasing ad spend rather than profitability.
    • Building Trust: By aligning goals, GiddyUp fosters stronger, more successful partnerships.
  3. Personal Growth and Integrity:
    • Core Values: Eric’s commitment to integrity and selling products that genuinely add value has been a cornerstone of his success.
    • Family First: Balancing a thriving business with being a dedicated father and husband, Eric emphasizes the importance of personal health and family relationships.
  4. Physical and Mental Resilience:
    • Health Transformation: Eric’s journey from struggling with weight and health issues to becoming a role model for his daughter is truly inspiring.
    • Mental Clarity through Physical Challenges: Tackling real physical challenges can help alleviate mental burdens, a philosophy Eric lives by.
  5. Future Aspirations and Mentorship:
    • Passion for Music and Mentorship: Eric dreams of spending more time on his musical passions and mentoring young people to develop the right mindset and habits for success.
    • Exploring New Ventures: While focused on personal growth, Eric is also intrigued by the idea of engaging in traditional businesses adapted to modern needs.


Why You Should Listen

  • Real-Life Success Stories: Learn from Eric’s entrepreneurial journey and the values that have guided him to build a successful business.
  • Actionable Insights: Discover practical tips on aligning incentives, maintaining integrity, and balancing personal and professional life.
  • Inspiration to Grow: Be challenged and encouraged to push your limits, both physically and mentally, to become the best version of yourself.


Tune In Now!

Don’t miss out on this episode filled with valuable lessons and inspiring stories. 

Stay strong, stay focused, and keep pushing your boundaries!

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Eric Schechter Profile Photo

Eric Schechter

Founder

As the cofounder of GiddyUp, Eric has built and scaled a Partner Marketing and Ecommerce Tech Platform and Agency that has successfully launched hundreds of campaigns for DTC brands, generating over $1.5 billion in ecommerce sales—all on a 100% performance basis. Founded in 2013, GiddyUp just celebrated its 10th anniversary and has been a profitable, bootstrapped company every single year.

In addition to GiddyUp, Eric is the President of Grommet, a DTC Product Discovery Platform that has launched more than 3,000 innovative products since 2008. Grommet's platform has been instrumental in spotlighting household names such as FitBit, Bombas, Bananagrams, SodaStream, PopSockets, and OtterBox. Grommet’s 3 million+ highly engaged, affluent shoppers support small businesses and discover unique products that enhance their lives.

Most importantly, Eric is happily married to his beautiful wife Mercedes and the father of an incredible little girl, Maya.