Eric Schechter

Founder

As the cofounder of GiddyUp, Eric has built and scaled a Partner Marketing and Ecommerce Tech Platform and Agency that has successfully launched hundreds of campaigns for DTC brands, generating over $1.5 billion in ecommerce sales—all on a 100% performance basis. Founded in 2013, GiddyUp just celebrated its 10th anniversary and has been a profitable, bootstrapped company every single year.

In addition to GiddyUp, Eric is the President of Grommet, a DTC Product Discovery Platform that has launched more than 3,000 innovative products since 2008. Grommet's platform has been instrumental in spotlighting household names such as FitBit, Bombas, Bananagrams, SodaStream, PopSockets, and OtterBox. Grommet’s 3 million+ highly engaged, affluent shoppers support small businesses and discover unique products that enhance their lives.

Most importantly, Eric is happily married to his beautiful wife Mercedes and the father of an incredible little girl, Maya.