Joel Gandara

Entrepreneur, Mentor, Leader & Author.

Joel Gandara

About Joel

Joel Gandara is an entrepreneur, coach, and mentor committed to helping people unlock their full potential.

As a Cuban immigrant who came to the U.S. with nothing, Joel built multiple successful businesses, including a multi-million-dollar apparel company, through grit, discipline, and relentless action. Today, he shares those lessons through coaching, speaking, books, and his podcast—helping others create financial freedom, personal growth, and lasting success in all areas of life.

Through programs like 31 Daily Challenges and 31 Day University, Joel equips people with structured, actionable frameworks to build better habits, learn new skills, and transform their lives, one day at a time.

Joel’s Mission

  • Entrepreneur

    Built and sold multi-million-dollar businesses from the ground up.


  • Mentor

    Helps others achieve personal growth and financial freedom.

  • Author

    Shares timeless lessons through books, podcasts, and live events.

  • Leader

    Guides thousands through life-changing 31-day programs.

Joel & Jessica

Joel and Jessica Gandara have been married for over twenty years, and in that time, they’ve sharpened each other and helped each other become better in both body, mind, and spirit. They’re passionate about sharing their knowledge with others, believing fully that a life by design is the key to becoming the best possible version of yourself.